Competition, demand push down prices of small PCs in Japan

Thu. November 05, 2009; Posted: 01:12 AM

TOKYO, Nov 5, 2009 (Asia In Focus via COMTEX) -- MSFT | Quote | Chart | News | PowerRating -- The growing popularity of small, low-priced models and price competition pushed down the average shipment price of personal computers in Japan to less than 100,000 yen (US$1,101) for the first time in the April-September half, the MM Research Institute said Wednesday. Domestic PC shipment prices averaged 91,400 yen, falling 15,100 yen from a year earlier to hit their lowest level since the survey began in 1996.

* Aggregate shipments declined 19 per cent to 550 billion yen, largely because of higher shipments of low-priced netbooks and inventory adjustments ahead of the launch of Microsoft Corp.'s Windows 7 operating system.

* Netbooks accounted for more than 10 per cent of overall domestic PC shipments in the April-September period.

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