Vertical announced the promotion of Peter Bailey to President and COO, with responsibilities for sales and marketing, as well as operations.
Reporting to Peter Bailey will be the following executives: Dick Anderson, Executive VP and General Manager, Wolfgang Maerz, Managing Director for EMEA, Marc Niknam, VP of Operations, Pradeep (Bobby) Mohanty, who is being promoted to VP of Product Management effective immediately, and David Ridder, who joins Vertical as Senior VP of Sales with responsibilities for global channel sales.
David Ridder joins Vertical as Senior VP, Sales from Cintas Corp. where he was National Director of Cintas' Engineered Systems business, responsible for a field and national account sales organization supporting 47 locations.
Dick Anderson will continue in his capacity as a senior executive for Vertical and will increasingly focus on developing and managing Vertical's national accounts customer base which currently includes Fortune 500 customers such as CVS/Caremark, Advanced Auto Parts and Staples.
Vertical announced the promotion of Pradeep (Bobby) Mohanty to VP of Product Management, with responsibilities for Vertical's product strategy and direction in partnership with the Engineering organization.
In making these changes, William Tauscher, Vertical's CEO and Chairman, will continue to have overall executive responsibility for Vertical, with direct reports to include Peter Bailey, Scott Pickett, CTO and Bhavna Desai, VP of Finance.
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