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"DemandTec's nextGEN strategy combines merchandising optimization with customer segmentation, powerful capabilities in their own right, but game-changing when done together," said Marc Dietz, Vice President of Marketing, DemandTec. "We are thrilled to partner with Emnos, a proven leader in customer analytics and strategy consulting, to jointly deliver the optimization solutions and shopper insights our customers need to help them win in their respective markets."
DemandTec and Emnos' offerings provide retailers and consumer goods companies with strategies, services, insights, and tools to help bring more shoppers into retail stores, increase the frequency of shopper visits, influence shoppers to buy more while they are in a store, and ultimately drive increases in sales, volume, and margin.
"By partnering with DemandTec, we bring together the data analytics, customer segmentation, category management, and communication strategy capabilities of Emnos with the merchandising and marketing software services from DemandTec," said Sandro Gotz, Managing Director Operations of Emnos. "The natural synergies between the DemandTec and Emnos offerings will enable more shopper-centric strategies and better execution of those strategies."
Working together, the companies offer retailers a comprehensive set of services covering strategy development and execution of customer-centric merchandising and marketing plans. They help retailers:
-- Analyze and define their key customer segments to understand current and potential customer value
-- Align the entire organization around a customer-centric strategy
-- Define and execute segment-targeted pricing, promotion, assortment, space, and loyalty marketing tactics
-- Optimize merchandising and marketing decisions to achieve customer loyalty, category, and financial objectives
-- Collaborate with consumer goods companies by sharing shopper insights used to plan more targeted merchandising programs
-- Continuously improve programs by measuring critical success metrics
More information: Emnos: www.emnos.com DemandTec: www.demandtec.com
SOURCE: Emnos GmbH
Media Contacts: Emnos GmbH Tanja Josche +49(89)205073-708 tanja.josche@emnos.com or DemandTec, Inc. Mitch Kristofferson +1(650)226-4630 mitch.kristofferson@demandtec.com or Investor Contact: Tim Shanahan DemandTec, Inc. (650)226-4603 tim.shanahan@demandtec.com
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