Financial details of the alliance were not available.
The companies announce today that their joint offerings will provide retailers and consumer goods companies with strategies, services, insights and tools to help bring more shoppers into retail stores, increase the frequency of shopper visits, influence shoppers to buy more while they are in a store, and ultimately drive increases in sales, volume and margin.
Working together, the companies are expected to offer retailers a comprehensive set of services covering strategy development and execution of a customer-centric merchandising and marketing plan.
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