San Diego Beverage Group has recently entered into the new age beverage category, with Skinny Water as its premier beverage. The San Diego Beverage Group is expected to play an integral role in creating opportunities to present Skinny Water to San Diego's population of 1.3 million.
Both Skinny and San Diego Beverage Group will focus their efforts on introducing Skinny Water to their current accounts as well as establishing new relationships with outlets including supermarkets, convenience stores, health facilities and spas.
The Skinny Water lineup features six flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Detox), and Orange Cranberry Tangerine (Wake Up).
Every bottle of Skinny Water has calcium, potassium, and EGCG (epigallocatechin gallate) and has zero calories, sugar, sodium, no preservatives, with all natural colors and flavors.
Michael DiOrio, vice president of DSD sales for west at Skinny Nutritional, said: "San Diego Beverage Group understands and embraces 'good for you' products. They recognize that Skinny Water is not only great-tasting and good for you, but also see the brand positioned as a complement to the enhanced water category and enabling retailers to bring additional consumers to this segment. Further, Skinny Water is a way for retailers to bring additional consumers to this segment."
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