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Dr. Houshang Kheradmand, European Product Stewardship & Sustainable Development Manager for Dow Coating Materials and Technical Committee Chairman for the European Resin Manufacturers Association (ERMA) presented "Chemical Industries: Trends & Sustainability" -- focused on how the globalization of markets, economic conditions, population growth, and ecological-environmental issues will impact all facets of the international coatings industry. Noting that existing, ongoing and future regulations would create both challenges and opportunities, Dr. Kheradmand emphasised the importance of anticipating future regulations through sustainable design to help companies within the coatings industry create a "safe zone" for maintaining sustainable markets and earnings.
"The future safe zone could be quite different from our current market, and we should anticipate and prepare ourselves in order to maintain our industry and technology leadership positions," Dr. Kheradmand said during his talk. "Companies need to seize opportunities, focus on long-term sustainability, and create a culture of innovation to answer the needs of tomorrow's society. A revolution in mind-set, conception and operations are needed to ensure that our use of resources and the environment today does not restrict their use by future generations."
This was the debut appearance at Eurocoat for Dow Coating Materials, the newly formed business group that combines the extensive resources of Dow with the recently acquired Rohm and Haas Company to create the premier global supplier of raw materials and innovative solutions for the architectural paints and industrial coatings industry.
Several other Dow Coating Materials representatives gave presentations during Eurocoat 2009. During the Plenary Session, Hugo de Notta, retired A&DF Leader for Dow Coating Materials, Latin America, and President of SATER (Sociedad Argentina de Tecnologos en Recubrimientos) delivered the keynote speech entitled, "Global Tendencies that will define the Coatings World for the Next 10 Years". At the AIQS session, "Coatings: Its Future & Challenges," Dr. Andrew Trapani discussed "Enabling Technologies for the Coatings Industry: Sustainability is Profitability"; and during the session on "New Features in Raw Materials, Binders and Additives for Coatings," Dr. Anne Koller spoke in depth about the company's new low VOC gloss open time technology -- "Low VOC gloss coatings: Advances in Performance and Sustainability."
To learn more about our innovative coating solutions, visit us @ go.rohmhaas.com/dowcoatings_eu
Organised jointly by France's E.T.A.I. (http://www.groupe-etai.com) and AETEPA (The Spanish Coatings Technical Association, http://www.aetepa.com), the annual Eurocoat show is a key industrial event, particularly for Southern European coatings providers, attracting over 20,000 international visitors. It provides an ideal opportunity for companies to showcase their innovations in the coatings industry.
About Dow Coating Materials
Dow Coating Materials is the premier supplier of products and technologies to architectural and industrial coatings manufacturers worldwide. Combining the extensive resources of Dow and recently-acquired Rohm and Haas Company, the new business provides formulators a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents. Additionally, Dow Coating Materials operates 13 dedicated R&D labs across all major geographies where Dow does business. For more information, visit us @ http://www.dow.com/coating
About Dow
Dow is a diversified chemical company that combines the power of science and technology with the "Human Element" to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.4 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
(R)TM Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow
SOURCE: Dow Coating Materials
For editorial information: Dow Public Affairs Rachel Redshaw Phone: +441829770353 RRedshaw@rohmhaas.com or Dow Public Affairs Kate Nigro Phone: +1-989-638-9629 knigro@dow.com
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