India's Wipro to pay US$45 mln for persnal care brand Yardley
Thu. November 05, 2009; Posted: 07:39 PM
MUMBAI, Nov 6, 2009 (Asia In Focus via COMTEX) --
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PowerRating -- Diversified Indian firm WIPRO
LTD (BSE:507685) on Thursday said it will acquire personal care
brand Yardley for US$45.5 million. The company has signed an
agreement with UK-based LORNAMEAD GROUP, which owns the Yardley
brand, for its business in Asia, the Middle East, Australasia
and certain African markets, Wipro said in a filing to the
Bombay Stock Exchange.
* Yardley is a global brand in personal care category
offering fragrance, body wash and skin care products.
* "This transaction adds a strong brand to our portfolio of
personal care products. It fits into our strategy of increasing
sales and brand presence in the Middle East," Wipro President,
Consumer Care and Lighting, Vineet Agrawal said.
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