Estee Lauder Brand Charts New Course for Makeup by Signing World-Renowned Makeup Artist Tom Pecheux Creative Makeup Director

A favorite of top photographers, stylists and fashion editors around the
world for his sophisticated take on Parisian glamour, Pecheux will work
closely with the Estee Lauder brand to help set artistic direction for
the next generation of Estee Lauder makeup and communicate his point of
view on modern beauty to consumers, press and fashion and beauty
influencers.

"We are incredibly excited to partner with Tom Pecheux," said Jane
Hertzmark Hudis, Global Brand President, Estee Lauder. "Tom will add a
new energy, style and fashion edge to Estee Lauder makeup. His intuitive
sense of color and expertise in global beauty trends will help us
redefine modern color in a bold new way."

Beginning in Spring 2010, new, high-impact color products influenced by
Pecheux will appear at Estee Lauder counters. Pecheux's makeup artistry
will be featured in new advertising campaigns with Estee Lauder model
Hilary Rhoda.

Pecheux began his career three decades ago by assisting the legendary
makeup artist Linda Cantello but it was through his close creative
relationships with Mario Testino and Carine Roitfeld at the start of the
1990s that Pecheux established himself as a leading force in makeup.
Philosophically, Pecheux believes that make-up should flatter rather
than conceal or embellish.

"It's a great privilege to work with the Estee Lauder brand," said
Pecheux. "We are both dedicated to making women look and feel beautiful.
I know this will be a great creative partnership."

Throughout his career, Pecheux has consistently worked with the finest
fashion photographers, including Mario Testino, Patrick Demarchelier,
Craig McDean, Peter Lindbergh, and Inez Van Lamsweerde and Vinoodh
Matadin. He has also created striking runway looks for leading fashion
houses including Marni, Ralph Lauren, Derek Lam, Givenchy, Balmain, Yves
Saint Laurent and Jean-Paul Gaultier.

Pecheux is a regular contributor to top fashion magazines, including Vogue
(Italy, Paris and U.S. editions), Vanity Fair and V magazine.
He has also created memorable advertising campaigns for Michael Kors,
Burberry, Gucci, Dolce & Gabbana, Versace, Givenchy, Balmain and Yves
Saint Laurent.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6093046&lang=en

SOURCE: Estee Lauder

Estee Lauder 
Geri Schachner, 212-572-4453 
Senior Vice President, Global Communications 
gschachn@estee.com 
or 
Tara Eisenberg, 212-572-4140 
Director, Global Communications 
teisenbe@estee.com

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