Hasbro Studios Names Kathy Samuels as Executive Producer

Samuels' engagement follows her work at CTDG, television's number one syndicator of programming. As CTDG's Senior Vice President, Samuels was part of the team that oversaw the development, launch and programming of shows like "Rachel Ray", "The Doctors", "Entertainment Tonight" and "The Insider".

"I've had the great fortune to work on some of the best brands in television," Samuels said. "However, as a working mom, I've always had a personal and professional passion to make great television for kids, and in the kid and family arena, Hasbro owns and has access to the best brands in the business. I see Hasbro Studios as a perfect fit for my skills and interests, and it presents me with a wonderful opportunity."

Prior to CTDG, Samuels spent more than a decade at NBC. As Senior Broadcast Producer, Samuels helped launch the nationally syndicated news magazine show "Access Hollywood" and its teen spin off "Real Access" for the Noggin network. Previously, she was the Entertainment Producer for KNBC Los Angeles.

Hasbro Studios president Stephen J. Davis said, "Kathy comes to Hasbro Studios with a solid track record as a top producer and has been closely involved with some of television's most successful and enduring franchises. The Studio is establishing itself as a home for great talent -- and Kathy's vision and creativity complements the talented group of professionals we have been putting in place here."

Hasbro Studios' productions will feed the new television network created by the joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), that is planned to debut Fall 2010. New programming is planned based on iconic Hasbro brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. In addition, the "virtual" studio will produce programs from top third party content creators. Many of these shows will run on multiple channels in international and domestic markets.

About Hasbro:

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

Certain statements contained in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the programming which Hasbro and Hasbro Studios anticipate developing for the joint venture with Discovery Communications and for other outlets, as well as the anticipated timing for the development of that programming, and may be identified by the use of forward-looking words or phrases. Hasbro's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) greater than expected costs, or unexpected delays or difficulties, associated with Hasbro's creation of Hasbro Studios, Hasbro Studios' efforts to develop programming for the network and for other outlets, and the rebranding of the joint venture network, (ii) consumer interest in and acceptance of the programming created by Hasbro Studios, including for the joint venture network, as well as (iii) other factors impacting the business and financial performance of Hasbro Studios and the joint venture network, including other risks and uncertainties as may be detailed from time to time in Hasbro's public announcements and SEC filings. Hasbro undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

SOURCE: Hasbro, Inc.

Hasbro, Inc. 
Wayne Charness, 401-727-5983 
Senior Vice President, Corporate Communications 
wcharness@hasbro.com 
or 
Karen Warren, 401-727-5401 
Senior Vice President, Investor Relations 
kwarren@hasbro.com