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The Ledger, Lakeland, Fla., Lonnie Brown column: YouTube Attracts Younger Viewers

Sat. November 07, 2009; Posted: 09:09 PM
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Nov 07, 2009 (The Ledger - McClatchy-Tribune Information Services via COMTEX) -- DIS | Quote | Chart | News | PowerRating -- Warren Buckleitner, editor of Children's Technology Review, concluded his November message to readers with this post script: "Did you know that more kids watch online videos on YouTube.com than on Disney.com, Nick.com and CartoonNetwork.com, combined?"

According to ComScore Media Metrix, the Web sites of Walt Disney Co.'s Disney.com, Viacom's Nick.com and Time Warner's CartoonNetwork.com were the three most visited sites among kids 2 to 11 years old in the U.S. in 2008.

YouTube is working its way down to become a pre-adolescent phenomenon.

Which caused Buckleitner to add this sentence to his post script: "Learn how to harness the power of YouTube for kids, in LittleClickers."

Before dropping a few of those hints here, let me say that Children's Technology Review is a great asset for teachers and parents who are trying to select from the hodgepodge of games and learning programs. Subscriptions start at $30 a year, and that gives access to CTR's database of thousands of reviews.

To learn more, visit the review's Web site: www.childrenssoftware.com, or call 1-800-993-9499 from 9:30 to 3:00 EST.

The aforementioned LittleClickers (www.littleclickers.com) is also a great Web site for kids, with pages on lots of interesting topics. It is produced in cooperation with Computer Explorers, a private company formed in 1984 by a group of educators.

YouTube contains millions of videos, and while trained employees review them for content, some videos approved by staffers may not pass the same tests parents use for filtering their children's content.

Here are the six tips LittleClickers provided parents for using YouTube with their children:

1. Filter the comments for bad language by clicking on the "options" link (found at the top of the comments column). Select "hide objectionable words," which will then be blanked out with asterisks.

2. Visit YouTube's safety center (http://bit.ly/2Go8BO) to learn the latest options.

3. Police bad content, and ask kids to do so as well. Inappropriate content can be "flagged" for review by the YouTube staff.

4. Use YouTube's Advance Search preferences to eliminate content that has been tagged as too explicit by the Web site's screeners.

5. Take advantage of YouTube channels -- they allow parents to collect videos on topics the child will find of interest.

6. Make your own playlists to match your hobbies or organization's interest. For instance:

Trumpet players: http://bit.ly/13wJxB.

A listing of 25 videos from past LittleClicker columns: http://bit.ly/3843cY.

[ Contact lonnie.brown@theledger.com. ]

To see more of The Ledger or to subscribe to the newspaper, go to
http://www.theledger.com. Copyright (c) 2009, The Ledger, Lakeland, Fla.
Distributed by McClatchy-Tribune Information Services. For reprints, email
tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax
to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave.,
Suite 303, Glenview, IL 60025, USA.
For full details on Walt Disney Co The (DIS) click here. Walt Disney Co The (DIS) has Short Term PowerRatings of 5. Details on Walt Disney Co The (DIS) Short Term PowerRatings is available at This Link.

    


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