BlueHornet Networks Joins Forces with Sway, Developers of Shoutlet

MINNEAPOLIS, Nov 10, 2009 (BUSINESS WIRE) --
DRIV | Quote | Chart | News | PowerRating -- BlueHornet
Networks, Inc., a leading provider of permission-based email
marketing solutions and subsidiary of Digital River, Inc. (NASDAQ:
DRIV), today announced it has joined forces with Sway, Inc., developers
of a social media communications platform called Shoutlet. The companies
have launched a new joint marketing solution that combines social media
communications with targeted email messages.

The solution, which is based on the integration of BlueHornet's flagship
eMarketing Suite (eMS) email marketing solution and Shoutlet, is
designed to help marketers identify and engage their brand's social
influencers, track their reach across a wide network of Web 2.0
channels, and send strategically targeted messages geared toward sales
conversion. Companies using the new solution have full access to a
comprehensive email marketing platform as well as SMS, RSS, podcast,
widget and video campaign creation tools, distribution capabilities, and
reporting features.

"Bare Escentuals partnered with BlueHornet and Shoutlet to test a
combined email and social marketing campaign in support of a new product
launch," said Sarah Wilcox, online marketing manager at Bare Escentuals.
"We were pleased with the results. We plan to continue using email and
social media together to maximize engagement and increase the
'share-ability' of our messaging."

"We're excited to offer our clients tools that build strong bridges
between their email marketing initiatives and social media strategies,"
said Susan Tull, vice president of marketing for BlueHornet. "Thanks to
Shoutlet's social media tracking capabilities and open distribution
channels, we can help our clients consistently engage their brand's
social influencers throughout the email messaging lifecycle, making sure
they receive and share relevant messages that are proven to increase
sales."

"Email plays a strategic as well as a tactical role in generating
results through social marketing initiatives," said Jason Weaver, CEO of
Sway, Inc. "In Shoutlet's pursuit of ROI-focused social commerce
programs, we recognized the need for a partner who could move beyond
point solutions and take a holistic view of the relationship between
social media and email marketing. BlueHornet stood out for its customer
lifecycle management expertise and because its email marketing platform
is built completely around the needs of retail marketers."

About Sway, Inc.

Sway, Inc. is a leading development company based in Middleton,
Wisconsin, that licenses social media marketing tools. Founded in 2004,
Sway executes highly-targeted online marketing campaigns using its
proprietary Web 2.0 marketing platform, Shoutlet(R). Sway's marketing
research services and campaign management services assist companies
seeking to reach customers through the latest social media marketing
techniques.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions,
builds and manages online businesses for software and game publishers,
consumer electronics manufacturers, distributors, online retailers and
affiliates. Its multi-channel e-commerce solution, which supports both
direct and indirect sales, is designed to help companies of all sizes
maximize online revenues as well as reduce the costs and risks of
running an e-commerce operation. The company's comprehensive platform
offers site development and hosting, order management, fraud management,
export controls, tax management, physical and digital product
fulfillment, multi-lingual customer service, advanced reporting and
strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with
offices across the U.S., Asia, Europe and South America. For more
details about Digital River, visit the corporate Web site at www.digitalriver.com
or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc.
BlueHornet is a registered trademark of BlueHornet Networks, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.

SOURCE: Digital River, Inc. / Sway, Inc.

Digital River, Inc. 
Media Contact: 
Heather Morris, +1 952-253-1234 ext. 38828 
Public Relations Specialist 
publicrelations@digitalriver.com 
or 
Investor Relations Contact: 
Ed Merritt, +1 952-540-3362 
Vice President, Investor Relations 
investorrelations@digitalriver.com

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