dELiA*s Selected for Prestigious Apparel All-Star Award by Apparel Magazine

ATLANTA, Nov 11, 2009 (BUSINESS WIRE) --
DLIA | Quote | Chart | News | PowerRating -- dELiA*s, Inc. (NASDAQ:
DLIA), a direct marketing and retail company comprised of two
lifestyle brands primarily targeting teenage girls and young women, has
been selected by Apparel Magazine as a 2009 Apparel All-Star
award winner. Originally a direct catalog and online brand, dELiA*s has
grown to include 108 retail stores with plans to increase that number by
approximately 15 percent each year.

dELiA*s was nominated for the All-Star award by Predictix, the first and
only software-as-a-service (SaaS) provider of enterprise-level retail
merchandising solutions. dELiA*s
selected Predictix Store Planning in 2008 because of the system's
flexibility and functionality compared to other solutions on the market
as well as for its software-as-a-service
model. Predictix has enabled dELiA*s to "micro-merchandise" by
planning departments and merchandise groups at a store level across
geographies, to get the best possible mix of stock in each store.

In its 2009 Q2 results press release, dELiA*s CEO Robert Bernard
commented that the company was "able to deliver increased retail
merchandise margins and control [its] inventory levels," which can be
attributed in part to the store planning improvements dELiA*s has
accomplished with Predictix. As Daniela LaRosa, dELiA*s General
Merchandise Manager, noted, "With the ability to create localized store
plans in Predictix, we now see fewer markdowns and higher margins. We
are allocating inventory in line with each store's requirements, giving
them what they need to sell instead of ending up with a lot of
markdowns."

Another key factor in dELiA*s selection as an Apparel All-Star is the
company's continually positive image in the market. dELiA*s is a model
for the tween and teen set that continues to keep its fashions fresh
without resorting to risque or inappropriate styles for the age group.
"We love seeing girls and their parents shopping in our stores, and we
are proud that we maintain a 'cool' image without encouraging the
age-inappropriate styles some other stores rely on to sell product,"
said LaRosa. Additionally, dELiA*s ongoing donations and efforts with
charitable organizations reflect positively on the company and the
industry as a whole. "We definitely believe in the 'think globally, act
locally' philosophy regarding volunteering and good will," said LaRosa.

"dELiA*s has been a fantastic partner and client, and they're very
deserving of being honored as an Apparel All-Star," said Jon Beck, EVP
of Planning, Predictix. "The dELiA*s team worked hard with us to
complete the implementation quickly and seamlessly, and we are happy
they are seeing value from their investment every day."

dELiA*s and the other 2010 Apparel All-Stars will be recognized today,
November 11, 2009 at the Opening Keynote Session of Apparel Magazine's
Tech Conference in New York, NY.

About Predictix

At Predictix, we help Tier 1 retailers and brands make better
merchandising decisions with the first and only software-as-a-service
suite for planning, allocation, assortment and space optimization,
pricing, promotions, forecasting, and replenishment. Building on our
executive team's experience in leading well-known retail technology
companies, we've developed our software from the ground up so our
clients can completely tailor and readily adapt it as their business
needs change. We implement our solutions rapidly -- and with no hardware
to buy, software to install, large up-front investments to make, or
long-term commitments to sign, our clients can move quickly and
confidently on their merchandising initiatives. In essence, we are
changing the way retailers and brands invest in and get value from
technology. Learn more at www.predictix.com.

SOURCE: Predictix

Ketner Group (for Predictix) 
Valerie Kusler or Jeff Ketner, 512-794-8876 
valerie@ketnergroup.com 
jeff@ketnergroup.com

For full details on dELiA*s Inc (DLIA) DLIA. dELiA*s Inc (DLIA) has Short Term PowerRatings at TradingMarkets. Details on dELiA*s Inc (DLIA) Short Term PowerRatings is available at This Link.