Nike's Jordan Brand announces new AIR JORDAN 2010 shoe

Posted on: Thu, 12 Nov 2009 04:46:00 EST


Symbols: NKE, NKEw
Nov 12, 2009 (M2 EQUITYBITES via COMTEX) --
NKEW | Quote | Chart | News | PowerRating -- A division of footwear, apparel, equipment and accessory products
manufacturer NIKE Inc (NYSE: NKE | Quote | Chart | News | PowerRating), Jordan Brand announced the launch of
its AIR JORDAN 2010 shoe on Wednesday, to celebrate its quarter-century
of design and genre-inspiring style.

AIR JORDAN 2010 will pay respect to the legacy of Michael Jordan in
basketball and to the talented Team Jordan athletes in sports, with
Dwyane Wade being the first to debut the shoe created by Jordan Brand.

Air Jordan's footwear, apparel and accessories are inspired by the
legacy, vision and direct involvement of Michael Jordan.

Shoe designers Tinker Hatfield, VP of Special Projects/Design for NIKE
and Mark Smith, creative director for Jordan Brand brought a new
concept to performance basketball footwear. The layered toe
construction with an independent forefoot support cover permits the
shoe to mimic an actual foot's flexibility and movement without the
restriction of a shoe's structures, for more agility.

For a suggested retail price of USD170, the AIR JORDAN 2010 launches in
the US on 13 February 2010.

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