Heinz 2009 CSR Report Highlights Global Sustainability Initiative and Other Programs as Company Achieves Significant Reductions

The new online CSR Report at http://www.heinz.com/csr2009/
highlights the Company's progress toward achieving global sustainability
goals that it announced in May 2008. By the end of Fiscal Year 2009,
Heinz achieved the following results (compared with the benchmark year
of 2005) by implementing a wide range of sustainability initiatives at
its operations on six continents.

--
13.4% decrease in greenhouse gas emissions per metric ton of
production globally

--
27.4% global reduction in solid waste per 100 metric tons of
production globally

--
15.8% decrease in energy use per metric ton of production globally

--
15.7% global reduction in water consumption per metric ton of
production globally

"Heinz is pleased to report today that we are well on the way to meeting
our sustainability goals for 2015. We have achieved significant
reductions in greenhouse gas emissions, energy use and water consumption
and surpassed our goal of a 20% reduction in solid waste," said William
R. Johnson, Heinz Chairman, President and CEO. "Through this global
initiative and other programs that are highlighted in our CSR Report,
Heinz is demonstrating that we are a socially responsible company
dedicated to the sustainable health of people and the planet."

Heinz's ongoing sustainability initiatives include packaging innovations
and the increased use of recycled material to reduce solid waste,
enhancing energy efficiency and lowering emissions through new
technology, equipment and processes, conserving water at its operations
and utilizing sustainable agriculture techniques where Heinz tomatoes
are grown.

Other sustainability projects in various phases of development at Heinz
include increasing the use of renewable energy, reducing its carbon
footprint from agriculture and lowering fuel consumption related to
transportation.

Heinz also has implemented programs to encourage its nearly 33,000
employees to set voluntary personal sustainability goals on the job,
such as turning off lights or computers or drinking water from a
reusable container, to make a difference for the planet, one person at a
time.

The 2009 CSR report reflects Heinz's commitment to sustainability,
transparency and accountability to the community and shareholders. It
provides comprehensive facts and data on Heinz's Economic, Environmental
and Social achievements and performance, as well as videos, photos and
links to informative Heinz documents. The report also enables visitors
to create customized PDFs of information from the site.

OTHER HIGHLIGHTS

The CSR report also highlights the fact that Heinz, one of the world's
largest users of processed tomatoes, maintains a strong commitment to
sustainable agriculture and traceability through its Global Agriculture
Program and its proprietary HeinzSeed program, which supplies
approximately six billion all-natural hybrid tomato seeds each year to
growers in more than 30 countries. The naturally bred hybrid tomato seed
from Heinz increases crop yields and reduces water consumption. Heinz
also works closely with growers to implement sustainability initiatives,
particularly irrigation methods that help conserve water.

In the area of Social Responsibility, the report highlights the growing
global reach of the Heinz Micronutrient Campaign, a groundbreaking
program that is combating the health problem of iron-deficiency anemia
and malnutrition among infants and children in developing nations. The
campaign has helped nearly three million children in 15 countries,
including China and India, by providing nutritional supplements that are
sprinkled on foods such as rice.

Since 2005, Heinz has produced a CSR Report every two years. This is the
Company's first paperless CSR report, another step in its focus on
sustainability.

Heinz is proud to be included in the Dow Jones Sustainability Indexes,
the Calvert Social Index and the Domini 400 Social Index, which track
the financial performance of companies that demonstrate excellence in
their attention to and management of environmental, social and
governance issues.

CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION

Statements about future growth, profitability, costs, expectations,
plans, or objectives included in this release are forward-looking
statements based on management's estimates, assumptions, and
projections. These forward-looking statements are subject to risks,
uncertainties, assumptions and other important factors, many of which
may be beyond the Company's control and could cause actual results to
differ materially from those expressed or implied in this release and
the financial statements and footnotes. Uncertainties contained in such
statements include, but are not limited to:

--
sales, earnings, and volume growth,

--
general economic, political, and industry conditions, including those
that could impact consumer spending,

--
competitive conditions, which affect, among other things, customer
preferences and the pricing of products, production, and energy costs,

--
competition from lower-priced private label brands,

--
increases in the cost and restrictions on the availability of raw
materials including agricultural commodities and packaging materials,
the ability to increase product prices in response, and the impact on
profitability,

--
the ability to identify and anticipate and respond through innovation
to consumer trends,

--
the need for product recalls,

--
the ability to maintain favorable supplier and customer relationships,
and the financial viability of those suppliers and customers,

--
currency valuations and interest rate fluctuations,

--
changes in credit ratings, leverage, and economic conditions, and the
impact of these factors on our cost of borrowing and access to capital
markets,

--
our ability to effectuate our strategy, which includes our continued
evaluation of potential acquisition opportunities, including strategic
acquisitions, joint ventures, divestitures and other initiatives,
including our ability to identify, finance and complete these
initiatives, and our ability to realize anticipated benefits from them,

--
the ability to successfully complete cost reduction programs and
increase productivity,

--
the ability to effectively integrate acquired businesses

--
new products, packaging innovations, and product mix,

--
the effectiveness of advertising, marketing, and promotional programs,

--
supply chain efficiency,

--
cash flow initiatives,

--
risks inherent in litigation, including tax litigation,

--
the ability to further penetrate and grow and the risk of doing
business in international markets, economic or political instability
in those markets, particularly in Venezuela, and the performance of
business in hyperinflationary environments,

--
changes in estimates in critical accounting judgments and changes in
laws and regulations, including tax laws,

--
the success of tax planning strategies,

--
the possibility of increased pension expense and contributions and
other people-related costs,

--
the potential adverse impact of natural disasters, such as flooding
and crop failures,

--
the ability to implement new information systems and potential
disruptions due to failures in technology systems,

--
with regard to dividends, dividends must be declared by the Board of
Directors and will be subject to certain legal requirements being met
at the time of declaration, as well as our Board's view of our
anticipated cash needs, and

--
other factors as described in "Risk Factors" and "Cautionary Statement
Relevant to Forward-Looking Information" in the Company's Form 10-K
for the fiscal year ended April 29, 2009.

The forward-looking statements are and will be based on management's
then current views and assumptions regarding future events and speak
only as of their dates. The Company undertakes no obligation to publicly
update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise, except as required by the
securities laws.

ABOUT HEINZ: H.J. Heinz Company, offering "Good Food Every Day"(TM) is one
of the world's leading marketers and producers of healthy, convenient
and affordable foods specializing in ketchup, sauces, meals, soups,
snacks and infant nutrition. Heinz provides superior quality, taste and
nutrition for all eating occasions whether in the home, restaurants, the
office or "on-the-go." Heinz is a global family of leading branded
products, including Heinz(R) Ketchup, sauces, soups, beans, pasta and
infant foods (representing over one third of Heinz's total sales),
Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) entrees, T.G.I.
Friday's(R) snacks, and Plasmon infant nutrition. Heinz is famous for its
iconic brands on six continents, showcased by Heinz(R) Ketchup, The
World's Favorite Ketchup(R).

SOURCE: H.J. Heinz Company

H.J. Heinz Company 
Media: 
Michael Mullen, 412-456-5751 
Michael.mullen@us.hjheinz.com 
or 
Investors: 
Margaret Nollen, 412-456-1048

For full details on H.J. Heinz Co (HNZ) HNZ. H.J. Heinz Co (HNZ) has Short Term PowerRatings at TradingMarkets. Details on H.J. Heinz Co (HNZ) Short Term PowerRatings is available at This Link.