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Select Best Buy Stores Carrying Personal Health and Fitness Solutions

Posted on: Tue, 17 Nov 2009 00:53:00 EST

Symbols: BBY

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Nov 16, 2009 (Close-Up Media via COMTEX) --
BBY | Quote | Chart | News | PowerRating -- Best Buy announced that select stores are now carrying personal health and fitness equipment.

In a November 11 release, Best Buy noted that a selection of health and fitness gear is now available at 40 Best Buy stores in Arizona, Colorado, Iowa, Maryland, Massachusetts, Nebraska, New Mexico and Texas. The new health and fitness selection at these Best Buy locations includes technology devices for activities such as running, walking, swimming and yoga, as well as fitness equipment in some locations.

"We're constantly looking for the most innovative solutions to address our customer's lifestyle needs," said Steve Trier, senior director of customer research & development at Best Buy. "Customers expect quality, selection and service from Best Buy, and with health and fitness, we're matching the right combination of gear with experienced BlueShirts and Geek Squad to help them manage and stay motivated by their fitness routines."

In preliminary tests of the health and fitness concept, Best Buy said it identified the challenges frequently faced by customers - especially busy moms -- as they try to establish a regular fitness regimen. This early research revealed that while people typically launch a routine with the best of intentions, they often find it difficult to stay interested and on track, the company said.

In many locations, the company noted customers can also try out elliptical machines, stationary bikes and treadmills from brands including Lifespan, ProForm and Reebok.

The health and fitness assortment includes an assortment of monitoring watches by Timex, Polar, Garmin and Sportline, according to a release, as well as headphones from Sennheiser, and pedometers and MP3 accessories designed specifically for workouts. Swimmers and yoga, Pilates and conditioning enthusiasts, Best Buy said, can choose from products by FINIS, GoFit and Gaiam.

More Information:

www.bestbuy.com

www.bbylabs.com

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