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Healthy Fast Food announces new appointment

Posted on: Wed, 18 Nov 2009 09:34:00 EST

Symbols: HFFIU

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Nov 18, 2009 (Datamonitor via COMTEX) --
HFFIU | Quote | Chart | News | PowerRating -- Concept Consulting, a consulting firm providing real estate outsourcing services to restaurateurs, retailers, developers and landlords, has announced that its co-founder and chairman, Philip deMena, has been appointed as outsourced vice president of real estate for Healthy Fast Food, the owner and franchisor of U-Swirl Frozen Yogurt stores.

In this role, Mr deMena will be responsible for leading real estate planning and management, market R&D and retail space acquisitions for both company-owned and franchise U-Swirl store locations.

Richard Ungaro, COO of Healthy Fast Food, said: "Having had the pleasure of working closely with Phil at Blockbuster, I can attest to the fact that he is the consummate real estate professional who wrote the book on blending the art and science of market intelligence, site selection and real estate negotiations. His knowledge of regional and national markets and the foodservice business, coupled with Concept Consulting's extensive network of real estate brokers and experts, makes him a powerful addition to Healthy Fast Food's team."

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