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Tassimo and Starbucks launch new beverages

Posted on: Wed, 18 Nov 2009 13:02:00 EST

Symbols: SBUX

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Nov 18, 2009 (Datamonitor via COMTEX) --
SBUX | Quote | Chart | News | PowerRating -- Tassimo and Starbucks have introduced two new single-serve coffeehouse-style beverages - Starbucks Latte Primo and Starbucks Cappuccino Primo for Tassimo.

The brands have reportedly worked together to ensure that each beverage would provide a good coffee experience. Each Starbucks Latte Primo and Starbucks Cappuccino Primo for Tassimo beverage is designed to bring out optimal flavor and provide a combination of high-quality Starbucks coffee and milk creamer, the companies have said.

The Tassimo machine, manufactured by Bosch, reads each encoded disc and adjusts the temperature, brewing time and amount of water.

Greg Price, vice president of global consumer products at Starbucks for US, said: "The relationship with Tassimo has been a natural fit for Starbucks and we are pleased with the success of the Starbucks coffee T Disc offerings. Our continuing work together in single-serve hot beverage innovation now allows consumers to prepare and enjoy a brewed coffeehouse-style Starbucks beverage at home. Providing consumers with a perfect coffee beverage is at the core of what we do as a company."

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