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AirTran Airways to introduce seat back advertising

Posted on: Thu, 19 Nov 2009 06:39:00 EST

Symbols: AAI

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Nov 19, 2009 (AIRLINE INDUSTRY INFORMATION via COMTEX) --
AAI | Quote | Chart | News | PowerRating -- AirTran Airways, a subsidiary of AirTran Holdings Inc (NYSE:AAI),
reported on Wednesday that it will be introducing seat back advertising
to all of its 138 Boeing aircraft.

Over the next two weeks, all seats will be fitted with a 2.5 by 9 inch,
changeable, full-colour advertisement. The first advertising partner is
Mother Nature Network.

The messages will be fully visible to passengers during boarding, taxi,
takeoff, landing and deplaning phases.

The self-enclosed advertising system has been provided by the OnBoard
Media Group, an Atlanta-based aviation media company. AirTran Airways
is reportedly the first US airlines to install the advertising device.

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