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Sears Canada unveils new beauty department

Posted on: Thu, 19 Nov 2009 09:45:00 EST

Symbols: SEARF

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Nov 19, 2009 (Datamonitor via COMTEX) --
SEARF | Quote | Chart | News | PowerRating -- Sears Canada, a multi-channel retailer, has unveiled Oasis, a new beauty destination, which is being piloted at two of its Greater Toronto locations: Square One Shopping Centre in Mississauga and Mapleview Centre in Burlington.

The company said that new beauty department offers a 'one-stop' 'head-to-toe' shopping destination featuring an assortment of beauty brands and personal care tools.

The new beauty department offers brands such as Lancome, Estee Lauder, Clinique, Elizabeth Arden, Lise Watier, Shiseido and Clarins, said Sears Canada.

Sarena Campbell, Sears Canada's vice president of apparel and accessories, said: "We went directly to our customers to find out what they wanted in a beauty department and we're excited to introduce Oasis, a concept borne from this extensive customer research. There has been a dramatic change in what 'beauty' means to people. Customers today believe that beauty is about the whole person and Oasis reflects exactly that."

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