Project Runway Season 6 Winner to Have Holiday Dress Available Exclusively at Macy's

NEW YORK, Nov 20, 2009 (BUSINESS WIRE) --
M | Quote | Chart | News | PowerRating -- As cameras rolled on the season finale of Lifetime's Project Runway last
night, up-and-coming designer Irina Shabayeva won the challenge of a
lifetime. The 27-year-old New Yorker not only won Project Runway Season
6, but her design for the Macy's INC International Concepts challenge
will be available at the national retailer in early December for the
busy holiday shopping season.

"We are happy to partner with Macy's to present our designers with a
challenge that gives them a taste of the real world aspects of the
fashion industry. The challenge from episode 7 allowed Irina the
opportunity to have one of her designs sold by a major retailer and Project
Runway fans will now have the chance to purchase the exclusive party
dress this holiday season," said Lance Still, Executive Vice President
of Promotions and Integrated Marketing for The Weinstein Company.

Part of Macy's participation in Project Runway Season 6 was to create a
challenge that would be judged by Martine Reardon, Executive Vice
President Macy's, Inc. "It is tremendous to see what these young and
talented designers can do in a very short time and with such
imagination. Irina's fresh take on fashion is the ideal fit for our INC
brand," said Reardon. "Our customer will love her ultra-feminine
aesthetic."

Given all the resources of a top designer, Irina's holiday dress is a
contemporary take on the little black dress. Made of rayon matte jersey,
the butterfly-embellished dress will be available in sizes small through
x-large, retailing for $139.00. Irina along with her model Katie
Sticksel will be featured modeling the dress on macys.com.

A preview of Irina's INC creation is currently available for fans to see
on www.macys.com/projectrunway.
Customers will be able to purchase the dress designed by Irina for INC's
holiday collection in select Macy's stores and online the first week of
December. To take a sneak peek, log on to www.macys.com/projectrunway.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at more than 800 locations in
45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores
and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is
known for such epic events as Macy's 4th of July Fireworks(R)
and the Macy's Thanksgiving Day Parade(R), as well as
spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a
difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corporation in 1979. TWC is a
multi-media company that officially launched on October 1, 2005.
Dimension Films, the genre label that was founded in 1993 by Bob
Weinstein, is also included under the TWC banner.

During the Weinsteins' tenure at Miramax Films the company released some
of the most critically acclaimed and commercially successful independent
feature films which received 249 Academy Award(R) nominations and won 60
Oscars(R), have generated billions of dollars in worldwide box office
receipts and billions more in home video sales. In its history,
Dimension Films has released some of the most successful franchises
including "Scream," "Spy Kids" and "Scary Movie.

Upcoming films to be released in 2009 by The Weinstein Company and
Dimension Films include: Tom Ford's directorial debut "A Single Man"
starring Colin Firth and Julianne Moore; and John Hillcoat's "The Road"
starring Viggo Mortensen and Charlize Theron.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6105094&lang=en

SOURCE: Macy's, Inc.

Macy's Media Relations 
Holly Thomas, 646-429-5250 
holly.thomas@macys.com 
or 
Alison Kmiotek, 646-429-7449 
alison.kmiotek@macys.com

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