iGames LAN Centers to Compete in the $2,500 Borderlands(TM) Marketing Contest

Open to over 100 participating iGames LAN centers, the contest
invites entrants to vie for their share of the $2,500 prize pool by
submitting photos and videos of their Borderlands promotional
activities, including the Borderlands Showcase, Launch Party, and
Daily Challenge. In-center filming took place from October 23 through
November 13, and the videos are now available on YouTube.

All entrants will be scored on the creativity and quality of their
videos, the number of YouTube views that they receive, and their
overall promotional efforts. The top 5 winners will be announced on
December 4 and will receive:

1st place    $1,000
2nd place    $700
3rd place    $500
4th place    $200
5th place    $100

Now through November 30, the public can go to
www.youtube.com/igamesvideos to check out all the video entries.

About Borderlands:

Borderlands is an original role-playing shooter from 2K Games and
Gearbox Software that combines the intuitive reward systems of action
role-playing games and the frantic-paced combat of first-person
shooters. The game features a groundbreaking content generation
system allowing for a near-endless variety of weapons and item drops.
Borderlands allows up to four players to share the same game
experience simultaneously online in co-op gameplay. Players can
freely join or leave each other's games at any time, or choose to
play in the full single-player mode. These features, along with a
rich and deep fiction that touches upon the mysteries buried beneath
the surface of a danger-filled planet, combine to form a breakthrough
experience that challenges the conventions of modern shooters. For
more information about the title, visit: www.borderlandsthegame.com.

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment
software games for the console, PC, and handheld gaming systems
through its three divisions: 2K Games, 2K Sports, and 2K Play. 2K
publishes titles in today's most popular gaming genres, including
first-person shooters, action, role-playing, real-time strategy,
sports, casual, and family entertainment. The 2K label has some of
the most talented development studios in the world today, including
Firaxis Games, Visual Concepts, 2K Boston, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K
launched the 2007 Game of the Year -- BioShock(R); continued the
award-winning Sid Meier's Civilization(R) series; delivered the #1
rated and #1 selling basketball franchise with NBA(R) 2K9*; and broke
new ground in the family entertainment market with its multi-million
unit selling hit Carnival Games. 2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO). For more information, please visit
www.2K.com.

* According to 2008-2009 GameRankings.com and The NPD Group

All trademarks and copyrights contained herein are the property of
their respective holders.

About iGames:

iGames, Inc. has established strong relationships with industry
leaders to provide a wide variety of products, services and programs
to LAN venues and gamers including software licensing, hardware
discounts, exclusive game launches, LAN parties, and tournaments.
Today the company reaches over 1.2 million gamers around the world,
initiating and co-organizing more than 200 events a year.

Media Contact:
Christine Goutaland
iGames
Email Contact
650-917-9888, x217

SOURCE: iGames, Inc.

http://www2.marketwire.com/mw/emailprcntct?id=966A7FFA059FEA03

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