JCPenney Says It's Rolling Out 'Biggest Black Friday Sale Ever'

In a release, the Company noted that with an array of irresistible Black Friday specials - an increase of 15 percent over last year - customers will find a broad array of stylish merchandise at the Company's most affordable prices, making JCPenney the shopping destination for customers this Black Friday.

JCPenney will once again promote its stores' 4 a.m. opening with "Turkey Tailgate," a television spot that features shoppers tailgating with their Thanksgiving turkey leftovers in a JCPenney parking lot as they anxiously await for the store to open. Furthermore, customers will have the option of choosing a wake-up call on Black Friday from one of JCPenney's partners including Cindy Crawford (style expert for JCPenney's Cindy Crawford Style brand), Kimora Lee Simmons (designer for JCPenney's Fabulosity brand) or Rascal Flatts band members Gary LeVox, Jay DeMarcus and Joe Don Rooney (whose "Rascal Flatts American Living Unstoppable Tour" presented by JCPenney promotes American Living, Polo Ralph Lauren's Global Brand Concepts brand, exclusive to JCPenney). Customers can sign up at jcp.com/wakeup or via the mobile web site holiday.jcp.mobi.

"We know this season's Black Friday will be more promotional then ever and that our customers will be expecting outstanding value," said Mike Boylson, executive vice president and chief marketing officer for JCPenney. "Our Black Friday sale will feature aggressive promotions, making certain that customers - whether checking off a Christmas wish list, stocking up on items for entertaining at home or purchasing winter apparel essentials - are sure to find an exciting selection of merchandise with an exceptional level of style and quality, all at the sharpest price points of the season."

Customers can enjoy a sneak peek of JCPenney Black Friday specials online at jcp.com or in newspaper inserts on Thanksgiving Day. This year's expanded 64-page Black Friday sales circular includes nearly 50 pages of Doorbuster offers as well as more than 100 Big Buys - an overall increase of 15 percent in Black Friday specials compared to last year.

JCPenney said that its Black Friday specials also make perfect gifts for gift-givers wishing to share the holiday spirit this season. This Christmas, JCPenney and The Salvation Army have joined forces to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until December 14, for the first-time ever, customers can adopt and shop online for Angels at jcp.com/angel, providing tens of thousands of children and seniors facing hardship in communities across the country with Christmas gifts.

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