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Fort Sill Apache Casino to Deploy Bally System's ACSC Slot Monitoring, Marketing and Casino Accounting System

Posted on: Sun, 29 Nov 2009 23:12:00 EST

Symbols: BYI

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Nov 30, 2009 (Close-Up Media via COMTEX) --
BYI | Quote | Chart | News | PowerRating -- Bally Technologies, Inc. announced that the Fort Sill Apache Casino in Lawton, Oklahoma chose its ACSC slot monitoring, marketing, and casino accounting system.

Along with a slot-management system, Bally said it will provide Fort Sill with 655 iView player-interface displays for every gaming machine on the casino floor. The iView displays will enable Fort Sill to offer players a number of interactive ways to access their bonusing features, marketing promotions, and player's club account. In addition, Fort Sill will be able to cross-promote resort amenities through iView and deliver marketing messages and customized bonusing events.

Along with the marketing power of iView, Bally is providing the Fort Sill Apache Casino with its CMS suite of marketing solutions including player tracking and analysis; player's club enrollment and redemptions; as well as a variety of customizable marketing promotions. In addition, Fort Sill will use Bally's Power Promotions to enable players to convert points and promotional dollars to playable credits; and Power Winners to create floor-wide, multi-level progressive promotions.

Bally Technologies designs, manufactures, operates and distributes gaming devices, systems and technology solutions. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms.

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