MSN Launches Green Channel
Tue. October 30, 2007; Posted: 03:01 AM
REDMOND, Wash., Oct 30, 2007 /PRNewswire-FirstCall via COMTEX/ --
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Who: Today MSN added a new channel to its online information and
entertainment network called MSN Green -- a one-stop online resource
for the latest environmental news, exploring the issues and taking
action. MSN has teamed up with some of the leading media and
environmental sources, MSNBC, Hearst Magazines (The Daily Green),
Conservation International, Environmental Defense, Grist.org,
TreeHugger.com and StopGlobalWarming.org, to offer the new channel,
located at http://green.msn.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
What: MSN Green will provide consumers with environmental information,
including articles developed by popular online publications and Web
sites, along with multimedia, interactive features and other content
compiled from MSN Lifestyle, MSN Money, MSN Autos, MSN Travel, and
the network's other information and entertainment channels.
Categories will include the following:
-- Articles. MSNBC, Conservation International, Environmental
Defense, Grist.org, TreeHugger.com and Hearst Magazines (The
Daily Green), publisher of Good Housekeeping, as well as other
popular consumer publications, will be among those providing
articles on global warming, energy, health, biodiversity, social
responsibility and other environmental topics. These articles
will be available on MSN Green.
-- Tools. Interactive tools featured on the channel help inspire
people to take a stand on the environment. For example, MSN Green
visitors can determine the amount of carbon dioxide their
lifestyle produces (the carbon calculator), measure how green
they are (the Green-o-meter), gauge their awareness of eco-issues
(the Eco-Footprint quiz), and add their name to an online
petition to freeze and reduce carbon dioxide emissions (Stop
Global Warming Virtual March).
-- Photos. Galleries of photos culled from around the Web will show,
rather than tell, the effects of climate change. Other recurring
pictorials will spotlight eco-friendly places to live; how to
live a greener lifestyle; and celebrities, politicians and others
who are leading the green charge.
-- Videos. Amateur and professional video clips from MSN Video and
partner Web sites will spotlight the environment, climate change
and other green topics.
Why: MSN Green addresses a growing demand for green news and information,
as measured by traffic and visitor click-throughs on the network's
other channels. The webcast of the July 7, 2007,
environmental-awareness concerts on liveearth.msn.com was the most
popular online entertainment event in history based on simultaneous
viewers, generating more than 15 million streams the day of the
concerts and surpassing the number of people who watched the event
on TV.
When: Available beginning today
Where: http://green.msn.com
SOURCE Microsoft Corp.
http://www.microsoft.com
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