Analysts believe that Enlight Media aims to realize back-door listing through the incorporation to accelerate its new operation strategies and to expand circulation, according to Netease.com report.
As the two parties have similar market value, Hurray may hold 45 percent shares of the new company and Enlight Media 55 percent, and Wang Changtian, the CEO of Enlight Media, may take charge of the new company, the hearsay goes.
Hurray declined to comment on the hearsay.

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