Next generation performance store in opened in Tuscaloosa, Alabama by The Athlete's Foot
Monday, November 12, 2007; Posted: 11:07 AM

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-- The Athlete's Foot (TAF), an athletic footwear franchise, announced on Friday (9 November) that the first next generation TAF performance store is scheduled to open in Tuscaloosa, Alabama, this week.

The company said that the new franchise location is the first to feature the new store design, logo and merchandising system that was announced by TAF's parent company, NexCen Brands Inc (NasdaqGM:NEXC), in June.

The new store will reportedly feature a store design inspired by the athletic lifestyle, featuring awnings and banners meant to evoke a "race day" atmosphere and a merchandising system that allows customisation of store offerings to suit individual communities and athletes.

In addition Tuscaloosa will also be the first store to feature TAF TV, in-store video programming promoting the TAF brand that will run on flat screens incorporated into the retail display environment.

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