The new program would also add smoothies and bottled beverages.
In relation to the coffee bars, John Betts, McDonald's vice president of national beverage strategy, said: "You create a little bit more of a theater there."
Internal documents from 2007 suggest that the program would add $1 billion to McDonald's annual sales of $21.6 billion.
Competition kicked off between both the companies ever since McDonald's increased its coffee offerings. Along with its food items, the coffee menu helped McDonald's register a good performance in comparison to other restaurants in the US.
In contrast, Starbucks has brought down its target of opening 2,600 stores in fiscal 2008 to 2,500.
http://www.datamonitor.com
Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
|
|
