QuickLogic's VEE technology creates a TV-quality viewing experience of visual media in mobile systems by adaptively enhancing image/video data in real time. Unlike typical global enhancements such as gamma correction and content adaptive backlight control (CABC), VEE's enhancements are context sensitive and adapt pixel by pixel. The technology adapts to changes in ambient light, giving developers an alternative to simply boosting the backlight intensity level for daylight viewing.
"Our VEE technology delivers a significant impact in terms of a superlative viewing experience and battery lifetime extension in mobile systems," said Howard Li, Senior Solution Marketing Manager for QuickLogic. "We developed this evaluation module so our customers could see VEE in action while not spending precious time and R&D dollars to build prototype systems." Delivered as a pre-configured Customer Specific Standard Product (CSSP), the module is designed to fit seamlessly between the LCD and the main PCB. "OEMs and ODMs can then 'test-drive' the technology in their labs, demonstrate it to carriers and network operators, and even to consumers," said Li.
The VEE Evaluation Module incorporates an on-board ambient light sensor to allow testing of the technology's ambient lighting response and adaptive control of the VEE image processing algorithm. It also includes a Flash ROM to hold the VEE parameters that configure the CSSP for the specific LCD that it is connected to. An on-board switching regulator ensures that the module can run off the mobile device's battery, regardless of operating voltage, enabling the evaluation of VEE's positive impact on battery life.
Availability
The VEE Evaluation Module is immediately available for customers considering adoption of VEE technology in their mobile designs. Furthermore, QuickLogic will configure the VEE Evaluation Module's initial display parameters based on the OEM/ODM LCD display specifications for easy integration.
About QuickLogic
QuickLogic Corporation (NASDAQ:QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.
(C)2008 QuickLogic Corporation. All rights reserved.
QuickLogic is a registered trademark, and the QuickLogic logo is a trademark of QuickLogic. Other trademarks are the property of their respective companies.
Code: QUIK-G
SOURCE: QuickLogic Corporation
QuickLogic Corporation Andrea Vedanayagam, 408-990-4000 Director, Corporate Communications andrea@quicklogic.com
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