Earlier this year, Fleming and two others purchased the property management and investment organization. Alan Davis and Greg Dawson are the two other owners.
"Adding 'The New' in front of our formal corporate name is an identifier that calls attention first to the fact that we are different from the original Gorenter.com and secondly to the culture changes and new product and service directions in which the company is headed," said Fleming in introducing "The New" Gorenter.com. "It's a way to call attention to our commitment to integrity, ethics and customer-service direction that we are introducing to employees and to our many investors, property owners and tenants across the state."
"Our research has indicated that some, and perhaps many people, consider renters almost second-class citizens," Davis added in making the announcement.
"To us and to our customers, we are making a commitment to assure that both our property owners and those who rent from us are treated 'First Class'," he added. "Since purchasing the company earlier this year we've been working with our employee teams to instill an enhanced Customer Service spirit centered upon making every customer feel 'First Class'. It's working and already paying great dividends."
"This is a total service business," says Dawson. "You can see it in the comments, problems and complaints that confront us. And, since the first of the year we've experienced a significant reduction in complaints and problems. That means employees are catching the vision and so are our customers," he added.
"So, when you call in now to our front desk or to speak to any of our employees across the company, they'll respond, 'Hello, this is The New Gorenter.com,'" Fleming noted.
Supporting this customer-oriented approach is a new multi-media marketing campaign telling customers, "we'll make you feel at home" as a means of emphasizing the corporation's central focus and positioning. This effort includes new full-page color print ads, along with an enhanced website, signage, and public relations activities.
"The New" Gorenter.com management-ownership team has more than 100 years combined experience in managing property, developing real estate investment opportunities, and supporting property owners both large and small. The firm manages homes in communities across Maricopa, Pinal and Yavapai counties and is looking to take their exciting concept nationally.
SOURCE Gorenter.com
http://www.Gorenter.com
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