Hall of Fame Beverages appoints vice president of business development

Jul 04, 2008 (Datamonitor via COMTEX) -- HFBV | Quote | Chart | News | PowerRating -- Hall of Fame Beverages, which manufactures, distributes and markets non-alcoholic beverages, has appointed Harold Reyes as vice president of business development for the Hispanic market.

Mr Reyes will direct and develop distribution, marketing, and advertising campaigns targeting the Hispanic market. The company said that Mr Reyes brings to Hall of Fame Beverages (HFBV) direct access to thousands of independent convenience stores located in key Hispanic communities throughout the west and southwest of the US.

Along with his strategic planning and implementation skills, Mr Reyes produced television and radio commercials for Hansen's Natural Smoothies targeting the Hispanic market, as well as organized sampling events to create brand awareness to reach this market segment.

Robert Rosario, CEO of HFBV, said: "I am thrilled to be working with Mr Reyes again. The timing is perfect in light of the geographical reach of the distribution announcements we will be making in the upcoming weeks. Mr Reyes is a team player and was instrumental in assisting me in the successful rollout of the Hansen's Natural Smoothies nectar line for the Hispanic market."

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