JetBlue Airways to offer in-flight access to Tour de France

Fri. July 04, 2008; Posted: 07:50 AM

Jul 04, 2008 (AIRLINE INDUSTRY INFORMATION via COMTEX) -- JBLU | Quote | Chart | News | PowerRating -- New York-based airline JetBlue Airways Corporation (Nasdaq:JBLU) yesterday (3 July) announced that it will be partnering with VERSUS, a wholly owned company of Comcast Corporation (Nasdaq:CMCSA) (Nasdaq:CMCSK), to offer on-board coverage of the Tour de France.

The 23-day competition will be shown from Saturday 5 July on channel 37 of the airline's seatback televisions. The carrier's usual 36 channels of DIRECTV programming will remain available.

VERSUS, which is distributed throughout the US through cable systems and satellite operators, will show an average of 14 hours of coverage of the Tour de France daily.

This will be the fifth consecutive year of VERSUS and JetBlue Airways partnering to broadcast the event in-flight.

JetBlue Airways offers 600 daily flights serving 53 cities.

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