Future Shop Wants to Gear Up Students for Back to School

BURNABY, BRITISH COLUMBIA, Aug 7, 2008 (Marketwire via COMTEX) -- FUTPF | Quote | Chart | News | PowerRating -- A photo for this release will be available via Marketwire on the picture wire of The Canadian Press

Future Shop, Canada's largest retailer and e-tailer of consumer electronics, is asking Canadian students what their back-to-school ritual is for a chance to win the ultimate dorm room prize pack. The online contest that launched August 1, 2008, encourages students to upload a video documenting their ritual and posting it on the Future Shop website www.futureshop.ca/schoolritual. The top 10 videos will then be posted on September 5, 2008 and the public will have until September 11, 2008 to vote for their favourite. The winning video will be announced on September 15, 2008.

"Whether it's buying new shoes, or going on a road trip with friends to celebrate the last few days of summer freedom, we know that students have their own unique way of saluting the summer," said Susan Kirk, communications manager for Future Shop. "This contest is our way to get them excited about the new school year - so grab those cameras and start uploading."

For an added bonus, when Canadians go online to vote for their favourite video, they can enter to win one of five HP Pavilion laptops (valued at $1,200 each). Prizing will be done by random draw.

The Back-to-School ultimate dorm room prize pack valued at $5,000 includes the following:

- LG 50" Plasma HDTV

- Xbox 360 Live 12-month gold card

- Xbox 360 Elite

- XBOX 360 Wireless Headset USB Charger

- Rock Band: Special Edition

- 1000 Watt 5.1 Channel HDMA Home Theatre System

- HP Pavilion Laptop

- HP Photosmart All-in-One Multifunction Printer

- Haier 4.6 Cu. Ft. Stainless Steel Bar Fridge

- RCA 1.1 Cu. Ft. Microwave Oven With Grill - Stainless Steel

- Hamilton Beach Stay or Go 10-Cup Coffee Maker

- Future Shop gift card

To submit your back-to-school ritual or to find out more information on the Future Shop Back-to-School Online Contest, visit www.futureshop.ca/schoolritual.

About Future Shop

With 133 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website to deliver unparalleled content about the products it sells and host an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics (see www.futureshop.ca/green) and is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).

SOURCE: Future Shop Ltd.

Future Shop Ltd. Susan Kirk Media Contact (604) 412-1226 Email: skirk@futureshop.com Future Shop Ltd. Cheryl Grant Media Contact (604) 412-1008 Email: chgrant@futureshop.com Future Shop Ltd. Thierry Lopez Media Contact - Quebec (514) 905-7713 Email: tlopez@futureshop.com Website: www.futureshop.ca

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