The hotel and motel business in North County was weak by several measures in October, according to a monthly report by Smith Travel Research, a Nashville-area firm that tracks the nation's travel industry. The industry's decline continued from September, when the pace of bank failures and the stock market's downward spiral began to accelerate.
Lodging facilities in the area recorded 248,000 room-nights in October, down 12 percent from a year earlier. The October 2007 figures were skewed by the large number of people who fled their homes to escape massive wildfires.
Even so, the 60 percent occupancy rate was lower than in any October since 2002.
And the average room rate fell 2 percent to $111 from October 2007, reflecting widespread discounting this year. Local room rates had been increasing beyond the pace of overall inflation for several years, a sign that North County's lodging industry had grown more lucrative.
That long-term expansion mirrors growth in the industry's payrolls even in June, July and August, when most other businesses in San Diego County were downsizing. And the sharp drop-off in hotel revenue since August reflects hotels' shrinking payrolls in September and October.
Hotels, casinos, restaurants and other tourism-related businesses account for one out of every eight jobs in San Diego County, according to state data.
To see more of the North County Times, or to subscribe to the newspaper, go to http://www.nctimes.com. Copyright (c) 2008, North County Times, Escondido, Calif. Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

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