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Kodak demonstrated its new Z980 Digital Camera, touting its Smart Capture feature, which analyzes scenes and adjusts camera settings to deliver excellent pictures. The camera offers HD picture and video capture, as well as vertical shutter release and detachable vertical grip, for greater comfort and control when shooting scenes vertically.
The Z980 will retail at $399.95 and is expected to be available this Spring.
Kodak also introduced new models to its M-Series Digital Camera line, led by the EASYSHARE M380 Digital Camera. The stylish M380 delivers an innovative feature package, boasting a 10 MP sensor, 5X optical zoom, and 2.7 inch LCS. The camera will retail at $179 in March.
"Photographers looking for more from their digital cameras will find it in the Z980," said John Blake, General Manager Digital Capture and Devices, Vice President of Eastman Kodak.
Kodak also showcased its new Zx1 Digital Video Camera, a compact and weather-resistant device that enables "go-anywhere" Hi-Def recording. The video camera has built in software for easy editing and sharing of content to YouTube and other social media and networking websites. The Zx1 will be released in Spring and will retail at $149.95.
The Rochester, New-York based company also unveiled new accessory offerings, including SDHC Video Memory Cards, customized for faster video transfer and available in 16 GB capacity to capture and store more HD video.
Kodak is hoping that its new devices can help the company navigate the rough seas of the current global economy. About a month ago, Kodak withdrew its second-half and full-year 2008 guidance.
According to the company, the dramatic slowdown in consumer spending is continuing and worsening. Additionally, businesses are reducing capital expenditures. Commercial customers are finding it increasingly difficult to secure financing for new equipment purchases.
The company also noted that real estate markets also remain weak, making sales of the company's surplus assets more difficult. Dramatic changes in the value of the U.S. dollar in countries where the company sources and sells its products are also reducing revenue and earnings.
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