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Smart eyes trumping iPhone with BlackBerry

Wed. October 15, 2008; Posted: 12:41 PM
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Oct 15, 2008 (The Manila Times - McClatchy-Tribune Information Services via COMTEX) -- PHI | Quote | Chart | News | PowerRating -- In a briefing, Eric Alberto, Philippine Long Distance Telephone Co. (PLDT) group senior vice president and head for customer sales and marketing, said its mobile unit will offer the BlackBerry Bold 9000 smartphone in the local market to compete with Globe's Apple iPhone. Both high-end smartphones are 3G-capable, allowing users to view, download and edit multi-media messages and content.

BlackBerry Bold is the latest, most powerful and elegant handset of maker, Research in Motion (RIM).

"The [Blackberry] Bold postpaid packages are primarily targeted to mobile executives that value high speed network connection and a handset packed with comprehensive smartphone functions and high-end design," Alberto said.

The PLDT executive said the combination of Smart's high speed 3G/High Speed Packet Access (HSPA) network and BlackBerry Bold's 624-megahertz processor fully support mobile professionals' requirement for multitasking using both voice and data services.

The smartphone will be available to both new and existing Smart postpaid subscribers only by end October. The handset will be bundled free starting at Corporate Plan 2,500.

For individual accounts, the phone will be offered under Smart Gold Plan, P3,500 and Smart Infinity Plan 5000. All postpaid plans will be covered by a 24-month contract period.

The BlackBerry Bold phone supports HSPA network technologies. It is packed with 128 megabytes of flash memory, one gigabyte of onboard memory and equipped with a 624 megahertz Intel processor.

"We're very hopeful to attract more subscribers," Alberto said.

At end-June, Smart had 33.2-million subscribers nationwide.

The PLDT executive said it is interesting to see "wars" of technology between the country's two leading mobile phone providers, referring to Smart and Globe.

In August, Globe offered to its subscribers the revolutionary iPhone 3G on its 3G/HSDPA network.

The iPhone 3G, which operates on Wi-Fi EDGE and 3G networks, is available to Globe's postpaid and prepaid subscribers.

The Ayala-led telecom company said the iPhone is part of Globe's efforts to drive growth in the second half of the year.

To see more of The Manila Times, or to subscribe to the newspaper, go to http://www.manilatimes.net. Copyright (c) 2008, The Manila Times, Philippines Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

For full details on Philippine Lg Dst Tel (PHI) click here. Philippine Lg Dst Tel (PHI) has Short Term PowerRatings of 6. Details on Philippine Lg Dst Tel (PHI) Short Term PowerRatings is available at This Link.

    


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