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Grey will now be in charge of all traditional advertising, interactive, direct and promotional marketing for each of BMW's regions (Eastern, Central, Western, Southern) as well as BMW's national Certified Pre-Owned business following a review that included Grey's offices in San Francisco and New York.
Jim Heekin, Chairman and CEO of Grey Group said, "We are very proud of our partnership with BMW and excited by their vote of confidence in consolidating all their regional advertising with us. We look forward to leveraging the growth of this iconic brand in the years ahead."
ABOUT BMW GROUP IN AMERICA
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, for the Rolls-Royce brand of Motor cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and the X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
ABOUT GREY
Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (Nasdaq: WPPGY). Grey Group's total offering includes G2, activation marketing; healthcare communications; media planning and buying and public relations. Grey's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly and E*Trade. (www.grey.com)
SOURCE Grey
http://www.grey.com
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