Keynote Study Says Shopping on Mobile Sites Unimpressive

Posted on: Mon, 08 Feb 2010 00:08:50 EST

Symbols: KEYN

Feb 08, 2010 (Close-Up Media via COMTEX) --

Keynote Competitive Research, the industry analysis group of Keynote Systems, announced the results of in-depth studies of the performance of leading mobile websites during a holiday shopping season, and the results were not impressive.

According to a release, Using Keynote Mobile Application Perspective, the company measured the performance of 10 retail mobile Web sites during the critical weeks from November 18, to January 4. The 10 sites included in The Keynote Mobile Holiday Shopping Study were: Amazon, Barnes & Noble, Best Buy, Costco, Dell, Foot Locker, Musicians Friend, Sears, Target and Wal-Mart. The study measured the download performance for three pages on each site: loading the mobile site home page, searching for product and getting information about a specific product. Measurements were taken from two markets (New York and San Francisco) using AT&T, Sprint, T-Mobile and Verizon wireless data connections.

"Shopping on mobile Web sites still has a lot of catching up to do in both download performance and uptime when compared to the performance of connected Web sites," said Ben Rushlo, senior manager of Internet technologies at Keynote.

Keynote Systems focuses in on-demand test & measurement solutions for continuously improving the online experience. The company is headquartered in San Mateo, California.

More information:

www.keynote.com

Information on study: http://www.keynote.com/keynote_competitive_research/industry_studies/mobile_retail_holiday_study_2010.html

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