kgb Joins Save the Children and Jennifer Garner in National k2kUSA Initiative

kgb 542542, America's favorite text answer service, will support Save the Children Artist Ambassador Jennifer Garner and Save the Children's new k2kUSA kids advocacy campaign to call attention to the need for early childhood education in the U.S. kgb will work to promote Garner's campaign by launching a unique "Text-ition," a national text petition to raise awareness and gather supporters for Garner's visit to Capitol Hill today.

"Texting is one of the most widespread communications platforms we have and we can't think of a better use for the technology than to promote awareness among young people of the vital importance of early education in America," said kgb CEO of Mobile and Digital businesses Bruce Stewart. "Text is the interactive medium of choice today for America's young people, so we're harnessing the power of that behavior to create America's first 'Text-ition,' a text petition they can join to show their support for the k2kUSA campaign that Jennifer Garner can cite in her discussions with lawmakers today. This text petition is an historic 'first' -- a new way to build and activate an army of advocates."

kgb will be tagging messages to its millions of users with a call to action to sign the "Text-ition" and tabulating the results that Ms. Garner can cite in her lobbying efforts on Capitol Hill.

"I'm so glad that we are harnessing the power of kids and texting to demonstrate the importance of early childhood education," said Save the Children Artist Ambassador Jennifer Garner. "The new k2kUSA campaign is a potent new advocacy tool that gives a voice to kids and their families so that all kids have a fair start in life. I'm thrilled kgb is supporting our efforts with their unique and forceful 'Text-ition' that will send our message to members of Congress."

In addition to encouraging customers to join the "Text-ition," kgb, which answers millions of questions every year, will feature an early childhood education quiz on its Web site, kgb Answers at www.kgbanswers.com, where visitors can learn more about the k2kUSA campaign.

kgb's 542542 text answer service is powered by thousands of Special Agents who provide quick, accurate answers to any question at a cost of 99 cents per question. Anyone who wants to be counted as part of the Kids-to-Kids "Text-ition" initiative can simply text "K2KUSA" to 542542 at no charge to register their support for Garner's initiative.

About kgb

kgb is a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. During its fifteen year history, kgb has built some of the most successful and recognizable retail brands in the telecommunications and enhanced information services sector. kgb's European retail brands include The Number 118 118 in the United Kingdom and Le Numero 118 218 in France, both of which have the largest market share in their respective markets. kgb is also the largest and fastest-growing independent wholesale directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and "Ask Us Anything" service across multiple platforms, including mobile and landline phones, SMS and the Internet. In 2009, kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb's similar "Ask Us Anything" premium text answer service in the United Kingdom. Early in 2010, kgb extended the brand to the Web with the launch of kgbAnswers.com, a site where users can search the vast kgb database of questions and answers, or ask their own question directly to a kgb Agent. Also in 2010, kgb harnessed its vast database of hyperlocal directory assistance information to launch www.kgbdeals.com, a group buying service that brings its members a daily discount on a city's most popular products and services; kgbdeals.com initially launched in New York, Paris, and London. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions.

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SOURCE: kgb

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