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Seattle's Best Coffee signs on 10 new franchisees as part of expansion plans

Posted on: Thu, 04 Feb 2010 09:32:04 EST

Symbols: SBUX

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Feb 04, 2010 (Datamonitor via COMTEX) --

Seattle's Best Coffee, a subsidiary of Starbucks, has signed on 10 new franchisees to open new cafes in several states including California, Illinois, Texas and New York.

The new cafe openings will reportedly mark the current cafe count from more than 550.

As part of these expansion plans, Seattle's Best Coffee has recently expanded its leadership team with the appointments of Michelle Gass to the president of Seattle's Best Coffee and John Wuycheck to fill the new position of vice president, Franchising Business Development, to specifically focus on the franchising opportunity.

Mr Gass said: "The rapid expansion of Seattle's Best Coffee will continue to be driven by opportunities to broaden our overall portfolio of cafes, consumer packaged goods and foodservice accounts. We think there is a very big opportunity much larger than the business today that is complementary to the Starbucks brand and will be a significant competitor to other brands that currently exist in the market."

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